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Articles, Blogs, Newsletters, Web Copy
When you hear the term “SEO” (Search Engine Optimization), you probably imagine some sort of highly technical process. You think of a complex algorithm that requires complex math calculations… right? Actually, SEO can be achieved on NO budget. You do NOT need to pay an SEO expert hundreds per month …
You need articles to be found! Why? The more niche-specific content you publish, the more you drive traffic from search engines. The more you build a case for your expertise, the more you’re likely to get and keep customers. Let’s say you run a farmer’s market. To drive traffic to …
Next time you write web copy, run it through this quick checklist to be sure you’re hitting all the marketing must-haves and getting your message across: 1. Purpose: what is the action you’d like your reader to take upon reading the sales copy? 2. Headline effectiveness: do your lead-ins snap …
