Written With Love and Care
Have you ever written a web article and thought, “where exactly am I posting this content?” Maybe not at first, because newer content creators tend to cozy up in one spot, like their blog, or LinkedIn. But as your awareness expands, so should your content marketing reach. And you may …
Do you sign up to hear from small business owners via email? I always do. Some are my friends, who have their own businesses. Others are local Mom and Pop outfits from around where I live. Still others are internet marketers, digital product sellers, and coaches whom I know from …
“Copywriter” is the traditional advertising term for a person who manages written business communication and creates marketing collateral for a company. But what exactly does a copywriter do? Copywriters team up with designers to craft a powerful message that blends words and visuals for a striking effect. Below, find a …
Does your web copy pass “the grandpa test?” You may have been told, as a content writer, that you’re supposed to simplify and even dumb down the message when writing for websites. That’s true (and Grandpa’s no dummy). I’ll explain why, and give you some must-know tips. Grab the nearest …
I just wanted to clarify the importance of some SEO copywriting matters. This comes from techniques learned using Yoast for my own content publishing projects. Yoast adjusts my SEO score based on edits I do to the copy. So: what to know about SEO in 2025? Choose a keyword phrase …
Don’t underestimate the power of sensory cues to jog memory. I got to thinking about this recently while reflecting on all the jobs I’ve ever had over the course of my working life. I was able to recall a phone number of a former customer that I dealt with in …
