Articles, Web Copy, Emails, More
Do you sign up to hear from small business owners via email? I always do. Some are my friends, who have their own businesses. Others are local Mom and Pop outfits from around where I live. Still others are internet marketers, digital product sellers, and coaches whom I know from …
“Copywriter” is the traditional advertising term for a person who manages written business communication and creates marketing collateral for a company. But what exactly does a copywriter do? Copywriters team up with designers to craft a powerful message that blends words and visuals for a striking effect. Below, find a …
Does your web copy pass “the grandpa test?” You may have been told, as a content writer, that you’re supposed to simplify and even dumb down the message when writing for websites. That’s true (and Grandpa’s no dummy). I’ll explain why, and give you some must-know tips. Grab the nearest …
I just wanted to clarify the importance of some SEO copywriting matters. This comes from techniques learned using Yoast for my own content publishing projects. Yoast adjusts my SEO score based on edits I do to the copy. So: what to know about SEO in 2025? Choose a keyword phrase …
Don’t underestimate the power of sensory cues to jog memory. I got to thinking about this recently while reflecting on all the jobs I’ve ever had over the course of my working life. I was able to recall a phone number of a former customer that I dealt with in …
I’ve become an Aldi nerd over the past year. The prices, selection, store size, and simplicity of the Aldi shopping experience keep me coming back for more. Today I wasn’t going to stop into Aldi. But at 7:30 p.m. I had a sudden cookie jones. And after perusing the treat …
