Articles, Web Copy, Emails, More
“Copywriter” is the traditional advertising term for a person who manages written business communication and creates marketing collateral for a company. But what exactly does a copywriter do? Copywriters team up with designers to craft a powerful message that combines words and visuals for a striking effect. Copywriters manage print …
Does your web copy pass “the grandpa test?” You may have been told, as a content writer, that you’re supposed to simplify and even dumb down the message when writing for websites. That’s true (and Grandpa’s no dummy). I’ll explain why, and give you some must-know tips. Grab the nearest …
I just wanted to clarify the importance of some SEO copywriting matters. This comes from techniques learned using Yoast for my own content publishing projects. Yoast adjusts my SEO score based on edits I do to the copy. So: what to know about SEO in 2025? Choose a keyword phrase …
Don’t underestimate the power of sensory cues to jog memory. I got to thinking about this recently while reflecting on all the jobs I’ve ever had over the course of my working life. I was able to recall a phone number of a former customer that I dealt with in …
I’ve become an Aldi nerd over the past year. The prices, selection, store size, and simplicity of the Aldi shopping experience keep me coming back for more. Today I wasn’t going to stop into Aldi. But at 7:30 p.m. I had a sudden cookie jones. And after perusing the treat …
Hi! I’m Dina the Copywriter. I’d love to hear about how my content management and online business skills can help your company thrive! Here’s a bit about me. I worked at Toys R Us full-time as a copywriter in the ad department for 7 years. Then I moved into remote …
