Is Not Having a Virtual Assistant for Email Marketing Squashing Your Income Potential? YES.
In 2020, the global email marketing market was valued at 7.5 billion U.S. dollars, projected to reach 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent. (Source: Statistica)
An email newsletter helps your future customers warm up to what you offer.
A Virtual Assistant for Email Marketing can Help You Grow Your Profits by a LOT!
If you can’t seem to get your email marketing and newsletter act together, it’s time to consider a virtual assistant for email marketing. This type of service will get you publishing with regularly. This is ideal for the Slow Convert.
What’s slow convert?
When people sign up for your emails, they typically do so after discovering advice you published online and deciding they’d like to hear more.
They’re not ready to buy, but they have lukewarm interest. Warm them up over time with email enagement.
Each time you show up in their inbox with a new nugget of wisdom, you’re giving readers a chance to get to know you slowly and warm up to you as a niche expert.
Gradually, if you continue to make meaningful contact, newsletter subscribers become followers, then fans, then maybe even buyers.
Here’s a sample of a Canva email newsletter – writing and design
A Virtual Assistant for Email Marketing can Help You Grow Your List
Here’s how having someone to manage your email newsletter can get the list-building ball rolling for your business. Let your email marketing VA manifest the following:
- Sign up for an email newsletter service like Aweber, that has selling features built in.
- Publish fresh, niche-relevant blog posts each month that drive new visitors to your site.
- Configure a pop-over form that nudges new signups along as people find and read your content.
- Go next-level with list building. Entice new signups to your list by way of an opt-in freebie.
Email Newsletter Management Service: What Does it Emcompass?
How simple do you want your mailings to be? It’s up to you, and you can perfect your offerings over time. Ideas to get you started:
- Keep your newsletter simple, and just share a single article with each issue.
- Include several content elements or more than one article (best if you publish less frequently, as in a seasonal quarterly newsletter).
The Importance of the Time-Sensitive Offer
Always include a limited time offer with your newsletter or email update.
The limited time offer will be the incentive that drives action to convert customers.
It could be a discount on your services. It could be a coaching or teaching bundle. It could be a coupon for your digital product, like an ebook.
Don’t make the mistake of leaving off the time-sensitive offer. Don’t be vague, and assume people will venture over to your site.
Tell them what they get. Give a start and end date. Supply the code. Include the link.
Curious about our services? Take a peek at these pro quality email newsletter samples.
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