Written With Love and Care
Here’s a basic but often overlooked copywriting tip that can save you and your clients both money and aggravation. It’s called hard proofing. If you’re not familiar with the term, it means that you print out the actual pages of your copy for proofing and editing purposes. When you work …
You’ve probably heard the advice to be colloquial in your business writing. What’s that mean? It means loosen up, bend the grammar rules a bit, throw in a bit of street slang if you must (but don’t get too crazy now). Colloquial Writing Wakes Up Your Copy You’ve probably noticed …
You’ve probably heard the term “writing voice”. What does that mean? What does the voice of your business have to do with your sales? Just like you, your business will have a unique personality. It could be the same as your own personality… but maybe not. But before we can …
One of the best, simplest and most fun ways to get web searchers to sail on over to your site and sign up for your list is by publishing articles that cover your topic of expertise in great detail. Let’s Take a Look at Web Articles that Target Think about …
You’ve likely heard that publishing targeted articles is one of the best ways to attract new signups to your list who later become your loyal fans, and eventually buy from you. That’s true – but where you to start with this? What to do, and what not to do? Organic …
When you hear the term “SEO” (Search Engine Optimization), what comes to mind? Probably you imagine some type of highly technical process… and maybe you assume that the only way to get that for your site is to pay a set of tech wizards to do it for you. The …
