SEO do's and don'ts

Organic SEO: Article Publishing Do’s and Don’ts

You’ve likely heard that publishing targeted articles is one of the best ways to attract new signups to your list who later become your loyal fans, and eventually buy from you. That’s true – but where you to start with this? What to do, and what not to do?

Here’s a quick run-through of helpful web article publishing tips.

Web Article Writing Do’s

1. DO use keywords in your article title and through the supporting paragraphs. What are keywords? Quick answer: they’re the most popularly searched terms that folks in your niche market are using in Google and other search engines. Head over to Google to find the most current, free and low-cost keyword research tools to you help you narrow down your words and phrases to target in your articles.

2. DO follow a tight article body structure that’s easy to read. There’s nothing worse than having to sift through a long trail of endless information that’s all lumped together. In fact, now that everyone mostly reads from their smart phones, not breaking up the paragraphs is probably one of the worst things you can do. So hit return often!

3. DO include an Author Bio that positions you as a market leader. Your author bio should be dynamic, timeless, and include a call to action. Don’t forget that your article is going to be read within the context of someone else’s website. If your bio is dull and boring, your reader won’t feel compelled to “follow you home.” Tell them flat-out what to do. “Visit to find out how expert articles can position you as an expert in your field!”

Web Article Writing Don’ts

1. DON’T skimp on quality. Just because you’ve committed yourself to writing hundreds of articles does not mean that the articles should be sub-par reading. The quickest way to destroy your own credibility is to submit sloppy work. So please proofread for spelling and grammatical errors, and maintain solid sentence structure throughout.

2. DON’T ramble incessantly. We’ve all had our chatty spells. Sometimes we get going on a topic and just can’t seem to stop. Just because you’re on a roll does not mean the reader is following. However, if you DO find yourself rambling, make that one very long article into four articles if you can! Or… get going on an ebook. Remember, the more opportunities to repurpose your content, the more potential for profit later!

3. DON’T write an article that’s vague. Always check your article for informational value. Be specific! Your reader will thank you for including well-developed thoughts, and the payoff will come in the form of purchased product on your website.

4. DON’T get overly personal. The more you can stick to pure professional advice, the better off you’ll be. Sure, you want to share your story, and it can be highly useful in the right place and time. But too much “me” isn’t the way to go if you’re looking to position yourself as an expert. Stick to the facts, ma’m.

Okay. So we’ve covered the basics of What to Do and What Not to Do in your articles. If you feel that you don’t have time to devote to such painstaking detail, that’s okay. There are plenty of ghostwriters who have perfected this craft and will gladly write targeted articles for you. I’m one of them!

Get started on your article writing plans today. Contact us for more information.