Articles, Web Copy, Emails, More
Should you blog for business? You probably have a website by now, and your web designer gave you a login. But… you never use it. Am I right? You just don’t think to blog for business, even though that’s what you should totally doing, and that’s what’s going to put …
How do you grow your list organically? What are “organically grown subscribers?” To continually increase your sales, set up what’s known as organic list building. “Organic” subscribers find your website on their own, meaning without you having to pay for search engine placement. How does this work? It all begins …
The economy has taken a hit. What’s a life coach or business coach to do? You want to keep profits rolling in, and of course you want to help people. If you REALLY want to make that connection, then make your readers see herself in your words. Hold up that …
Hoping to spin some sassy headlines? Looking to inject life into your lines? Take a Crash Course in How to Write Headlines that are Sassy as Hell So you want to write headlines that boomerang off the page and bitch-slap your future customers into buying? I like your enthusiasm, but …
Here’s a basic but often overlooked copywriting tip that can save you and your clients both money and aggravation. It’s called hard proofing. If you’re not familiar with the term, it means that you print out the actual pages of your copy for proofing and editing purposes. When you work …
You’ve probably heard the advice to be colloquial in your business writing. What’s that mean? It means loosen up, bend the grammar rules a bit, throw in a bit of street slang if you must (but don’t get too crazy now). Colloquial Writing Wakes Up Your Copy You’ve probably noticed …
