Email Deliverability Tips to Get Your Message to the Inbox
by Kelly Forst
To get your emails read, they first need to make it to the inbox. That’s why email deliverability is kind of a big deal.
If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.
Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic.
Why email deliverability is a big deal
Reason #1: You want people to read your emails.
I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into making that happen – and a big chunk of it has to do with email deliverability.
Unless you pay careful attention to the things that impact your deliverability, the basic goal of getting people to read your emails becomes extremely difficult to attain.
Plus, focusing your attention on email deliverability will help you achieve better open and click rates.
The idea is to build a big list, then offer products and services they’d be interested in purchasing online. Some examples:
- Digital courses
- Ebooks and e-guides
- Workshops and classes
- Email and social media challenges
- Special interest memberships
- Physical products, like those found on Amazon
- Handmade goods, created by you or others, on Etsy or Shopify
- Tee shirts, hats, apparel…
- the list goes on!
And the bigger you build it, the more you profit.