Articles, Web Copy, Emails, More
Does your web copy pass “the grandpa test?” You may have been told, as a content writer, that you’re supposed to simplify and even dumb down the message when writing for websites. That’s true (and Grandpa’s no dummy). I’ll explain why, and give you some must-know tips. Grab the nearest …
Do you want to know how to write copy that converts? Listen, marketer: quit messing around. The goals are simple. Write better web copy. Convert more sales. Let’s talk about how that’s done, through the art of persuasive copywriting. Web Copy that Converts Takes a Persuasive Approach to Writing Wondering …
You’ve probably heard the advice to be colloquial in your business writing. What’s that mean? It means loosen up, bend the grammar rules a bit, throw in a bit of street slang if you must (but don’t get too crazy now). Colloquial Writing Wakes Up Your Copy You’ve probably noticed …
Next time you write copy, run it through this quick web copywriting checklist. This way, you can be sure you’re hitting all the marketing must-haves and getting your message across: Web Copywriting Checklist for Powerful Persuasion Plus a Boost of SEO 1. Purpose: what is the action you’d like your …
