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The above sales copywriting sample introduces features and benefits of a women’s wellness empowerment coaching program. The client wrote the original draft. I then went ahead to condense, simplify and clarify her words for greater persuasive impact.
This is one example where some tightening was all it took to bring the copy next-level. The client’s writing strength is clever turn of phrase, a warm welcoming tone, and explanatory writing skill. All of this was retained during the edit phase.
Economy of words works to strengthen the message, and trim away those bulky extras that distract, detract from, and dilute the message. Break long sentences into two. Say it simply and powerfully.
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