Articles, Web Copy, Emails, More
Let’s talk about writing tone. Every good copywriter masters the art of playing with tone in their writing. The best ones know how to shift tone, to endear the audience being targeted. Fun fact: even the most minor adjustments can drastically change the voice of your brand; including who it …
Everyone who sells online, or in the physical world, wants to know how to write stronger copy. Why Does Copywriting Matter So Much to Your Selling Success? Strong copywriting persuades. Strong copywriting convinces. Strong copywriting endears. Strong copywriting inspires. The stronger your copy, the more likely readers will buy. And from …
Hoping to spin some sassy headlines? Looking to inject life into your lines? Take a Crash Course in How to Write Headlines that are Sassy as Hell So you want to write headlines that boomerang off the page and bitch-slap your future customers into buying? I like your enthusiasm, but …
Here’s a basic but often overlooked copywriting tip that can save you and your clients both money and aggravation. It’s called hard proofing. If you’re not familiar with the term, it means that you print out the actual pages of your copy for proofing and editing purposes. When you work …
You’ve probably heard the advice to be colloquial in your business writing. What’s that mean? It means loosen up, bend the grammar rules a bit, throw in a bit of street slang if you must (but don’t get too crazy now). Colloquial Writing Wakes Up Your Copy You’ve probably noticed …
You’ve probably heard the term “writing voice”. What does that mean? What does the voice of your business have to do with your sales? Just like you, your business will have a unique personality. It could be the same as your own personality… but maybe not. But before we can …
