Articles, Web Copy, Emails, More
You’ve probably heard the term “writing voice”. What does that mean? What does the voice of your business have to do with your sales? Just like you, your business will have a unique personality. It could be the same as your own personality… but maybe not. But before we can …
One of the best, simplest and most fun ways to get web searchers to sail on over to your site and sign up for your list is by publishing articles that cover your topic of expertise in great detail. Let’s Take a Look at Web Articles that Target Think about …
You’ve likely heard that publishing targeted articles is one of the best ways to attract new signups to your list who later become your loyal fans, and eventually buy from you. That’s true – but where you to start with this? What to do, and what not to do? Here’s …
When you hear the term “SEO” (Search Engine Optimization), you probably imagine some sort of highly technical process. You think of a complex algorithm that requires complex math calculations… right? Actually, SEO can be achieved on NO budget. You do NOT need to pay an SEO expert hundreds per month …
Your testimonials are your biggest and most powerful selling tool. Why? There’s no better proof to help people make up their minds to hire you. So here’s how to pack a punch into EVERY endorsement that’s written on your behalf — and YES, editing your testimonials is totally legit. Learn …
1. Reads through any and all existing communication that the client is currently happy with. For instance, if the client keeps a blog, you can read through old archives to get a feel for the client’s writing voice, values, etc. 2. Brushes up on the target audience to understand what they’re most …
