Articles, Blogs, Newsletters, Web Copy
You need articles to be found! Why? The more niche-specific content you publish, the more you drive traffic from search engines. The more you build a case for your expertise, the more you’re likely to get and keep customers. Let’s say you run a farmer’s market. To drive traffic to …
Consultants, Coaches, Designers, Artists and Other Business Owners: You need a professional bio to showcase on your business website and social media profiles. One bio is not enough. You need several bios of varying lengths, that you can copy, paste and pop in where needed. I can help you tackle …
Real estate professionals have approached me more than a few times, wondering what to include in their real estate bio when they don’t have a lot of experience. The first thing to remember is that an impressive list of credentials doesn’t always matter to your clients. While sharing expertise is …
Next time you write web copy, run it through this quick checklist to be sure you’re hitting all the marketing must-haves and getting your message across: 1. Purpose: what is the action you’d like your reader to take upon reading the sales copy? 2. Headline effectiveness: do your lead-ins snap …
One of my past clients called email marketing “shaking the money tree.” It’s true. Every time you mail out your newsletter, sales come in… IF you guide people to what you offer, in just the right way. Here’s how our email newsletter service works. Each month, we deliver the following: …
Let’s freshen up your resume and tell the world about you and what makes you worthy. Your resume should be tailored to the audience. So if you’re going for jobs in 3 different industries… you need three versions of your resume! No kidding. Your resume should match you up with …
