How do you choose a copywriter? There are so many out there, so which one is right for you? Of course, the goal is to find a writing expert to manage your business communication – including marketing, promotional materials, informational writing, and conversations with customers.
The right copywriter will of course display writing expertise. But she’ll also be a complimentary match for your own professional skills and strengths. Let’s take a look!
Choosing a Copywriter
Everybody has a different set of strengths and work style. Your approach to project organization, creativity and communication matters when choosing a copywriter who can produce what you need to drive profits.
What Type of Writer Should You Match Up With for the Best Results? 🤔
✍️If you’re a visionary, link up with a copywriter who dives down into the details.
✍️If you’re a fastidious organizer, make an outline and pass it to your copywriter to build out the ideas.
✍️If you love to write but want to be meticulous, push that first draft in the direction of an able-minded copy editor.
✍️If you ace the marketing but tech confounds you, work with a copywriter who makes websites.
✍️If inconsistency stops you from sending an email newsletter, hook up with a copywriter who will maintain monthly content flow.
✍️If you’re a project starter but not a finisher, grab a copywriter who will steer you into follow through.
✍️If you’re an “I only need a copywriter some of the time” person, get a freelancer who’ll jump in when you need her and then disappear until next time.
✍️If you’re super creative but don’t know SEO, select a copy writer who will plug your blog into profits using the power of search engines.
✍️If you love to market but are low on followers, hire a web savvy copywriter who can set hook up the lead capture machine.
✍️If you ramble too much, get a niche focused copywriter. She’ll package what you say, shorten it up and push it out strategically on social media.
Get Copywriting Support, and Get Cracking on Those Projects You Keep Putting Off
Hi, I’m Dina. I’ve written copy professionally since 1996, and owned my own business online since 2003.
I can help with any of the above listed tasks. And if I’m not able to assist in those ways, I’ll most certainly direct you to other freelance professionals who can.
Hop on my list to keep in touch.
For copywriting or webdesign project quotes, email dinagio@dinagio.com
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