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For the above web copywriting sample, I was contacted by a marketing consultant in Boston. She sought a copywriting expert to collab with her on her client’s fitness center website.
Together we dove into the details, bringing to light the story of a Boston boxing champion who perfected his own, martial-arts inspired exercise program and fitness center. We took the time and focus needed to carefully explain each level of the fitness membership program. We crafted inspiring and motivating descriptions of the program’s content, and then structured these in a logical, explanatory way.
In the end, a powerful pairing of analytical minds (hers and mine) brought this beautiful website to life.
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