Articles, Web Copy, Emails, More
Don’t underestimate the power of sensory cues to jog memory. I got to thinking about this recently while reflecting on all the jobs I’ve ever had over the course of my working life. I was able to recall a phone number of a former customer that I dealt with in …
I’ve become an Aldi nerd over the past year. The prices, selection, store size, and simplicity of the Aldi shopping experience keep me coming back for more. Today I wasn’t going to stop into Aldi. But at 7:30 p.m. I had a sudden cookie jones. And after perusing the treat …
Working for a new client, and you’re trying to become familiar with the voice of their brand? It’s always a really good idea to practice and perfect the company voice when writing on behalf of someone else. And if they don’t already have an existing voice of their business, it …
