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This copywriting sample comes from an actual life coaching digital product: a self-help e-guide on how to grow in mindfulness, for more meaningful life experiences and deepe connection in relationships. Together with the strategically written blog articles on mindfulness, this sales page copy reaches out in empathy for those feeling disconnected in their daily life.
A softer tone in the writing, strategic use of periods to slow the reader down while absorbing the information, and an under-whelming message all work to give a soft tap on the shoulder of this more sensitive audience of self-help readers.
The digital product satisfies an immediate need. As an ebook download, it does the work of one-on-one coaching without the wait, and the hassle of a complicated onboarding process. The digital product also serves as a budget-friendly means of overcoming mental health struggles.
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