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This sample of product description writing came from my days of writing for full-time employer, Toys”R”Us, in their creative advertising department. I was paired up with a talented graphic designer, and challenged to come up with captivating descriptions for their skateboarding, rollerblading and scooter products.
With “Extreme Wheels” as the over-arching concept, the writing tone here strikes a balance between edgy-adventurous, and safety-minded, effectively reaching both kids and parents within the toy retail market of customers.
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