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Product description writing combines several skills: pulling out the most important features and benefits; expanding or condensing the message to fit the space; writing in phrases where needed, and delivering a strong hook in the headline and lead-in line.
This product description writing sample shows the type of product content I was called upon to write, edit and proofread for the “R”us conglomerate of retail stores. The writing tone blends elegance, sophistication and nostalgia, celebrating limited edition Barbie dolls for collectors and long-time fans of the beloved brand.
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