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A print ad copywriting sample from my Toys”R”Us/Babies”R”Us collection. The focus here was helping to transition existing Babies”R”Us customers to the next step, shopping at Toys”R”Us. We positioned the campaign messaging to help customers view the Toys brand as an authority on and go-to for children’s toys, clothing and juvenile products… a logical next step in their baby’s growth and development.
Copywriting voice of the piece captures excitment, looking ahead toward growth and development milestones, with the Toys”R”Us brand to offer guidance, support and recommendations of the best products.
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