When you hear the term “SEO” (Search Engine Optimization), what comes to mind? Probably you imagine some type of highly technical process… and maybe you assume that the only way to get that for your site is to pay a set of tech wizards to do it for you. The truth is though, that if pay-to-play SEO isn’t in the budget for you, there’s a better and far more affordable option: organic SEO targeting, with articles.

What is Organic SEO Targeting with Articles?

Organic SEO basically means the following: If you consistently publish well-written, useful, informative content on your site, and mind good keyword practices, you’ll start to rank on search engines for your chosen keyword phrases. 

What’s the advantage of doing organic SEO targeting? 

The advantage of targeting with articles as your main SEO strategy is this: slow and steady wins the race. If you pay for placement, that will help you in the short run. But if you don’t bother to build out deep content pages on your site, you’ll be dependent on paid placement forever. 

Organic SEO Best Practices

Before you start your plan to publish informative articles on your site, run through this list of best practices. Keep these in mind each time you post a new article on a topic of interest that will help your audience learn something new.

• Strategize your keywords in advance. Choose a simple keyword phrase to cover your main topic. From there, break your keywords down into long-tail keyword phrases. 
• Write your articles to cover each grouping of keywords — similar to outlining a book or ebook.
• For each article you publish, choose a unique keyword phrase. Add that phrase to your title, and at least four headings in your blog.
• Research your article thoroughly before writing. It’s great if you can add an expert quote.
• Use bulleted lists and numbered lists to emphasize that this is informational content.

Organic SEO Targeting with Articles: The Short Story

Here’s how to go about organic seo targeting with articles for your business website:

Step 1. Establish the “theme” of this month’s article publishing effort.

Base your article topics on whatever you plan to cover in the upcoming issue of your email newsletter. Typically, it’s a good idea to relate this back to whatever product or service you plan to promote, but you’re not restricted to any one plan of course.

Step 2. Approve your list of article topics.

Submit specific ideas on what you’d like us to write about this month, or send us an existing article of yours that we can “break down” into sub-topics. If you need extra support in this area, we’re happy to brainstorm a list of article titles that match your marketing agenda.

Step 3. Develop rough outlines of your articles.

Many of my copywriting clients take an active role in their article development. Not only do we enjoy co-creating, but their involvement helps me to produce faster and keep their costs down.

Step 4. Create your articles.

Here comes the fun part – stepping back and letting me, your copywriter, write and/or edit your articles for you, in your own unique “voice.” Later, you’ll have the opportunity to make one round of edits at the additional hourly rate of $70 per hour. Or, save yourself some bank, and edit on your own.

Step 5. Publish your article content in various online places.

Start by publishing your article on your OWN website. Link to the article from all of your social profiles – such as Facebook, LinkedIn, Pinterest, Instagram and any others.

Step 6: Add lead capture.

Don’t forget the most important part of this – YOUR SUBSCRIBER FORM. Leads should funnel from social media, to an article on your site, to your sign-up form and then to your list after they sign up. Later, you’ll reach to them via email, with more tips and advice. And eventually, they might just decide to buy from you.

Step 7. Check and double check.

Make sure that the article content you post shows up correctly in whatever platform you’re sharing on. Sometimes little glitchy things happen. Images refuse to load (you REALLY need to post an image with each article to attract eyeballs to the content and get clicks).

Need to outsource article writing? 

We deliver expert content writing service that balances informative writing and conversational tone with search engine optimization. All of this is done in a way that sounds natural — not forced, and not like computerized jibberish.

If you need your site to rank as an information hub and authority, then rely on our SEO copywriters to get you where you need to be.

Reach out for a content writing quote today: email dinagio@dinagio.com.