Some of the most fun, creative brainstorming projects I’ve been a part of have been naming and tagline projects. Here’s how they go:
- The process starts with a brief analysis of the target market, to capture their key attributes and buying habits.
- Next comes a “sky’s the limit” brainstorm, free flowing words on a page.
- From there you narrow it down to the best ideas, wrapping the esoteric around the practical to convey, in just a few words or in a name, the exact purpose of your business, product or brand.
Brand Development Services
The prelude to a great naming project is brand development. So if you haven’t done the work yet, and your own mental image of your brand is fuzzy, then it’s probably time to flesh out the details of your brand. Here’s what you should ideally be working through. If you need the help of a seasoned copywriter, or a remote panel of them, I can gather the best talent in our local area to help your brand shine.
Brand Development: Service Includes:
- Profiling the target audience: their economic position, age, location if applicable, values, beliefs, priorities, and buying habits
- Storytelling – unveiling the passion that drove your business to be born
- Determining the sole reason your business exists to serve the greater good
- Stating the core values that drive why you do what you do
- Expressing clarity on your social position – what do you stand for, and why?
- Tackling the problem and how your product or service solves it
- Declaring a mission statement to share with the world
- Establishing your USP, or Unique Selling Proposition
Naming Projects – Service Includes:
- One-page brainstorm of possible names for your business, brand, promotion, product, service, or event
- One round of editing or adding to the list of possible names, based on client’s feedback
- *Cliient is responsible for conducting the legal search to determine whether the name is available for use.
Tagline Projects – Service Includes:
- One-page brainstorm of possible taglines for your business and brand
- One round of editing or adding to the list of possible taglines, based on client’s feedback
- *Cliient is responsible for conducting the legal search to determine whether tagline is available for use.
Copy editing rate is $70 per hour.
Contact us for a project estimate today.