Do you want to know how to make testimonials work to drive sales for your business? Your testimonials are your biggest and most powerful selling tool. It doesn’t matter if you’re a huge corporation or a solo biz owner just starting out. There’s no better proof than a testimonial page of your site, to help people make up their minds to hire you.

Can You Edit Testimonials? Absolutely. Here’s How.

You want each testimonial that you receive from kind customers to pack as much selling power as possible. But not every customer writes like a pro . So can you edit the testimonial? Of course. Just be sure to keep the jist of what’s being said. You have absolute license to fix the flow, eliminate wordiness, or pull out the most powerful line and save the rest for some other purpose.

Make the Most of Your Testimonials Page, for a Power-Packed Presentation

Play up the benefits – all of them! Each testimonial on the page should cover a different benefit of your product or service. This is much easier to achieve than it sounds. What you do is talk to your clients or customers who have agreed to write testimonials ahead of time. Ask them (nicely, of course), if they could please cover a specific aspect of your product. For instance, if you’re a life coach, you might politely request that one reader write down their thoughts about the coaching portion of your online product, while another might be assigned the “personal journaling” area of the package.
Make use of bold text in your testimonials. It’s not likely that your clients will “stylize” the endorsements they create for you – and that’s okay. You can always go back to what they wrote and emphasize the best parts by using bold, or italic, or a contrasting color of text. This works to make the important parts “pop” – which is especially useful to readers who are in a hurry and “skimming” instead of hanging on to your every word.
Don’t be afraid to use the “delete” key. Remember that when you’re quoting someone, you do not need to publish every single word they said. You can take the most impactful parts of their message and make these function within a specific context.
Be selective about which testimonials you publish. You are not obligated to use every testimonial that everyone has ever sent you. Maybe you have too many testimonials that convey the same exact sentiment – you don’t want this, it’s overkill. Or, maybe the wording of your client’s testimonial could be misinterpreted, making your product seem like something it’s not.

If you’re not 100% thrilled with the way a particular testimonial sounds, you can a. choose not to print it, b. edit and then run it by the customer for the final okay, or c. politely ask the client to be more specific and explain what they meant.

Is it Okay to Ask for Testimonials? Of course!

Do not assume that every customer who loved every drop of what you created for them is going to tell you that. People are busy. They lose track of things they meant to do. If you’re not getting testament to your worth, ASK for it.

Select a small group of people who you know were happy with whatever you helped them with.
Send out a friendly email asking for their feedback.
Encourage them to act now by offering them a link to their website from yours.
If applicable, offer to swap endorsements with them.

Why is a Testimonials Page the Best Way to Sell Your Stuff?

Testimonials on a page means you don’t have to go digging around when people ask to see endorsements of your work.
Testimonials are nearly as good as word of mouth referrals.
Testimonials share hard proof that someone was pleased with the product or service you provided.
Testimonials sum up your strengths.
Testimonials convey truth because the words came from someone other than you.

More Tips for Your Testimonials Page

When publishing testimonials from your customers, be sure to get permission to include their name and company name/URL.
If you have a large amount of testimonials to share, only publish the “best of”.
Are your testimonials sounding repetitive? Vary the wording, or only publish ones that celebrate a unique feature of how you work.
Ask if your customers are willing to record a video testimonial! If they do, be sure to send them a nice thank-you gift for their extra effort!

Best of luck creating a testimonial page that brings you more customers and sales.

Need Help Sprucing Up Your Testimonials?

Outsource editing and placement of your best testimonials. Contact dinagio@dinagio.com for a project quote today.

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