How do you grow your list organically? What are “organically grown subscribers?” To continually increase your sales, set up what’s known as organic list building. “Organic” subscribers find your website on their own, meaning without you having to pay for search engine placement.
How does this work? It all begins with a search that leads to an article you published. The web searcher reads your article, and decides you know what you’re talking about. So they sign up to hear more from you via email, and then eventually buy what you’re selling.
Grow Your List Organically. Get All the Details!
Organic list-building serves as a tried-and-true business growth method. What’s the best part? You won’t need to pay one red cent for traffic. After all, why pay, when you can attract customers by way of your good old fashioned, organic advice and know-how?
What’s so great about an organically grown subscriber list?
- Smaller but sweeter
- They picked YOU
- You added them based on a real-life connection
Organic Lists are Smaller But Sweeter (Bigger Yield)
Much like garden vegetables, your organically-grown subscriber list will at first be smaller than those whose growth was enhanced using artificial means. But the fruits of your labor, your subscribers, will also be sweeter and packed with “vital nutrients” to help your business thrive. Harvest a perfect crop of interested prospects, and weed out the feigned interest and fake number counts that make you look good but yield no real business!
Organic Lists Mean They Hand Picked YOU
Organically-grown subscriber lists are “truer” than ones that were bought or rapidly collected in mass quantities. The reason is because each subscriber picked YOU out as their expert to learn from.
Real-life contacts often sign up to hear from us.
You may have invited them to join your list after networking with them in-person, or after hosting a live event.
Where to obtain organically-grown subscribers for your email newsletter?
If you want a more carefully cultivated list, then you must do the work of growing your list by creating authentic experiences for your prospects. Some ways to make it happen:
- Market with articles online.
- Network in person.
- Encourage referrals.
- Take out a classified ad.
- Pitch them with a sales letter.
- Donate your professional skills.
- Publish content on your website.
1. Market with articles online.
By writing original articles and circulating them around the Web, you can attract fellow businesspeople who share your ideals and appreciate your ideas. Link your article to a landing page where your reader can learn more and include a newsletter sign-up box on the page.
2. Network in person.
Participating in online forums is the perfect way to get to know people slowly, in a no-pressure situation where folks can take their time in realizing ways you might help them to further growth.
3. Encourage referrals.
As you expand your circle of contacts, folks who walk away pleased with your services will likely recommend you to their friends and associates who may also have a need for what you offer.
4. Take out a classified ad.
Find a highly-trafficked, reputable site to post the news about your business, and wait for people to find you by way of their own searching. Take out an ad in the newspaper and do the same.
5. Pitch them with a sales letter.
Pursue a group of businesses who may find your offerings useful with an informative sales letter. In this letter, isolate their wants and needs and position yourself as having the solution. Keep the letter campaign going with follow-up mailings.
6. Donate your professional skills.
People will be less willing to pay your fees if they don’t know what to expect from your work. If you’re just starting out, offer up some of your time by helping someone for free. Sure, everybody wants to get paid, but you have to start somewhere and that’s by offering a sample of what you can do.
7. Publish content on your website.
To me, this goes without saying, but many internet marketers start off with no website, and that’s like having no home. Your business needs to take root and you must give people a place to go when they want to know more about you. Yes, your domain is literally your domain! Send people there at every opportunity, work on your search engine position, and soon you’ll be sowing the seeds of a well-tended business.
An organically-grown subscriber list is one that’s been cultivated 100% naturally.
Set up your list for auto-growth in the following way:
- Configure your list and subscriber form so you can start collecting leads on your site.
- Create a lead magnet, otherwise known as an opt-in gift – a handout of useful information.
- Set up the gift to go out automatically after a new subscriber signs up.
- Add a blurb of text to various spots on your site (and in other places) that invite people to join your list in exchange for this freebie.
- As your list grows, you can begin a conversation with your subscribers that teaches them things they want to know.
- Eventually, you can present an offer to them, and some may even buy!
Want to grow your list organically, but you can use some guidance and support?
We offer the following services for you to choose from.
- Email list setup (I use Aweber)
- Form configuration and activation on your site
- Opt-in gift creation
- Opt-in gift automation
Need to get going with marketing? Trusted resources:
- WEB HOSTING – Sign up for MomWebs
- DOMAIN NAMES – Order them from GoDaddy
- EMAIL MARKETING – Sell on email, grow your list with Aweber
- GRAPHIC DESIGN – Create visual branding and document layouts in Canva
- SECURE PAYMENTS – PayPal.com
- STOCK IMAGES – Pexels.com
- GET A DBA – LegalZoom