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Pictured above, find one in a series of social media graphics to promote a “pay to play” Mastermind Week hosted in a private group on Facebook. For a week leading up to and during the event, new graphics smiliar to the one shown here, were uploaded, shared along with a lead-in message and hashtags, and cross-posted to different groups, pages and platforms.
The fonts, shadowing and colors were used consistently with each image produced, to create a cohesive messaging strategy that would become recognizable and prompt recall as a way to brand-build with the target audience. The graphics were saved for re-use where needed.
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