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Above, find a sample of one of many direct mail copywriting pieces I presided over during my 7-year full-time copywriting stint with Toys”R”Us and their sister companies. This particular mailer targeted customers of Babies”R”Us who were already on the email list, whose children were about to make the jump to the fun-filled toddler and early childhood years.
The goal was to bring them over to the new store where they could continue customer loyalty. The main message emphasized the excitement and newness of embarking on the next phase of parenting, along with next-level needs and a store full of offerings to match these.
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