February 29, 2024

Write Web Copy that Converts

There is no hidden secret to writing great copy for the web. All that you need to know is already before your eyes. After you read this article, go visit your favorite web hangout and take a good look around. Chances are you’ll begin to notice some of the characteristics …

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5 Critical Aspects of Website Design that Can Lessen the Impact of Your Copywriting

People sometimes approach me asking why their website’s copywriting doesn’t convert more sales. They’re nervous, and rightfully so. After all, who wants to be told that their site needs a complete copywriting overhaul that could cost them thousands of dollars? Some of my clients seem surprised when I tell them …

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