Articles, Web Copy, Emails, More
I just wanted to clarify the importance of some SEO copywriting matters. This comes from techniques learned using Yoast for my own content publishing projects. Yoast adjusts my SEO score based on edits I do to the copy. So: what to know about SEO in 2025? Choose a keyword phrase …
Wondering if taking an AI shortcut to generate content will ultimately make your site fall on the search engine results? Should you just not use AI content? Will AI generated content hurt your rank? The short answer to this is: it depends on how you choose to use it. AI …
A reader asks: “Is it advisable to search engine optimize my fitness channel’s YouTube videos? If so, do you offer a service like this?” Back story: the person who posed the question is the owner of a Pilates fitness studio. She’s looking to expand her following by increasing the amount …
Are you confused by SEO? When you see those 3 letters, does your brain cloud over into a lavender haze? But you need SEO. So, please have this cheat sheet download. From me to you. I’m sorry to hear that SEO confounds you. I want you to know that I …
So you’ve been working on creating videos online that share your expertise, or entertain, or otherwise inform. That’s great! Now it’s time to hook those videos up to a search engine optimzed blog. Use the video content to make written content, then keyword-optimize everything to dominate your niche! Here’s how …
Let’s learn about H1 headings in SEO. How important are they to having your blog rank on Google and other search engines? In a recent post about using keywords to help web searchers find you, I mentioned the use of H1, H2 and H3 headings. What ARE H1 headings in …
