Articles, Web Copy, Emails, More
Wondering how to write bulleted lists that get read, remembered, and drive results? Fact-based articles that you publish online should ideally contain at least a few bulleted lists. Bullets maintain order and structure in your writing. They’re also easy to read, and help with memory recall of information. Fun fact: …
Do you want to know how to write copy that converts? Listen, marketer: quit messing around. The goals are simple. Write better web copy. Convert more sales. Let’s talk about how that’s done, through the art of persuasive copywriting. Web Copy that Converts Takes a Persuasive Approach to Writing Wondering …
Sometimes it’s not the client, and it’s not you, either, copywriter. But it could be that the two of you, collaboratively, are like oil and water. Not sure if you’re a match? Try this copywriting client compability test to how things are likely to pan out. How to tell if …
Do you struggle when dealing with difficult freelance scenarios? Copywriting clients who redo what you write, and do this every time you work with them, can tweak your last nerve. But is there a better way of looking at this? Learn while you earn from copywriting clients, without having your …
Do you work for copywriting clients? Do you find it challenging to move past the ones who insist on hiring you, but then disrespect you as an expert? Or they don’t take your advice… or they argue constantly? If you can’t get over your difficult copywriting clients, and know you …
This is a video I made at about the time when people started talking to themselves in their cars, and recording it to publish on the web. I figured other copywriters might relate. The topic is “Corporate Copywriter BS,” which many in advertising have had to put up with. I …
