Developmental Therapy Niche
Brochure Copywriting for a Therapy Center
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This client came to me with budgetary concerns, and a need for brochure copywriting. She ran a developmental therapy center for children, and wanted to convey the company offerings in an organized way. I was hired strictly for the copywriting portion. The client went ahead with the final product to have a brochure professionally designed. I do not have a copy of the final brochure.
In the brochure copy, we took the perspective of being a parent of a child who may need developmental therapy, but who is at the phrase of not knowing exactly who to reach out to or what to do. This was written at a time before therapies of this kind went mainstream. So our challenge was to address the potential for fear and confusion around the prospect, and to allay those fears in presenting her services.
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