Articles, Web Copy, Emails, More
Have you ever read really good product copy, and just marveled at the way every word danced down the page so deliciously? What a gift, to write like this! Good copy swings the door open and beckons you into a scenario. You stumble upon this unexpected message that Hoovers you …
Over the course of owning websites, you’ll make mistakes. Some will be small ones, and some will cost you dearly, IF you choose to think of it that way. But it also holds true that the biggest mistakes you make as a website owner will also be the biggest lessons …
Wondering if taking an AI shortcut to generate content will ultimately make your site fall on the search engine results? Should you just not use AI content? Will AI generated content hurt your rank? The short answer to this is: it depends on how you choose to use it. AI …
Copywriters and designers, does the freelance job market have you running in pointless circles? It’s not you. There’s a much bigger problem happening here. Somewhere along the lines, despite the anti-spam laws, the internet made it okay for job sites to farm our data, post fake bot profiles, and let …
I came across a Hiring Manager on LinkedIn who shared a strong message. She had some friendly advice for people on how to tailor their cover letter and other communication when responding to a job posting online. Since I’m always on the hunt for copywriting jobs, her words caught my …
Can you claim content as a business expense on your taxes? The short answer is yes, done-for-you content counts as something you can invest in to improve the health of and grow your business. Therefore, you can write it off on your Profit and Loss statement at tax time. Content …
