Blogs are still one of the best ways to create passive income online by publishing content on a niche topic. They’re also a great way to showcase your expertise as a business owner. Publish industry tips in your blog, use content to drive traffic and grow your list.
Blog Copywriting: Best Methods
- Plan your keyword strategy for a group of phrases that cover one topic of interest.
- Write your blog articles in a list format.
- Choose to be conversational yet informative as you write.
- For each blog post, use a specific target phrase in the post title and H1, H2, H3 headings.
- Make your blog post more web-friendly – add bulleted sections and numbered lists.
What Makes a Great Blog Post?
- The blog post tackles a common question of your target audience.
- The blog post is simply written, yet provides great details.
- The blog post shares useful information that teaches something new.
- The blog post is well structured, with keyword headings and lists to keep the eye moving down the page.
- The blog post is well-researched and well documented.
- The blog post covers one aspect of a broader subject matter, and would fit into a series of related blog posts.
Useful: blog posts serve as stand-alone articles, but they can easily combine to form an ebook. The more blog posts you include in your ebook, the more you can charge for it.
Advanced Blog Posting Methods to Get More Leads and Sales
- Stay on top of current trends so you can blog about them.
- The more images you include in one blog post that are also tagged with keywords, the more likely you’ll be found online.
- Try blogging a series of related articles for an entire month, going strong with lead capture so you’ll have a list ready and waiting for when you launch a related product.
Don’t Forget These Blog SEO Practices:
Choose keywords that aren’t too common, yet also not too rare. You’ll want a steady stream of traffic coming in on certain word combos.
Add keywords to your blog posts in the following spots:
- Post titles
- Meta descriptions
- H1, H2, H3, H4 headings (etc.)
- Alt tags of images
- Post tags
- Keyword links and link titles
- Social media hashtags when you share the link to the article
Hire a Blog Copywriting Expert to Help Create Blog Posts for Your Business
I’ve written web content since 2003… and ad copy since 1996! Writing is my great love and I’m happy to do it for you.
- Tell me the problem you plan on solving by sharing this information in your blog.
- List an overview of topics you’d like to cover in the long-form blog post.
- Provide a description of related products or services you’re offering so I can talk them up and link to them in the post.
After I submit the draft, you’ll get the opportunity to review and make comments/offer suggestions.
Web Article Writing Rates – Pricing
Your blog copywriting quote will depend on the number of blog posts you’ll need, and how soon.
I start at $70 per hour for blog writing which works out to about $140 for a single blog post.
Other services I offer in addition to writing the articles:
- Logging in and posting the articles
- Adding images
- Search optimizing each post
- Linking to related products or a sign-up form to grow your list
Contact me for a quote.
Include basic details about your project such as your business name, the niche audience, topic, any articles you specifically want to include, turnaround time and any other pertinent info.