Become an influencer

Becoming an Influencer. Building Your Personal Brand Online.

Break Your Dependence on Employers for Income and Your Worthiness as a Human Being

So someone you know wants to become an influencer. And let’s say it’s your pretty daughter, she’s in her late teens or early 20s, and she’s learning culinary arts.

She starts a baking channel on the socials. She grows her following WHILE she’s schooling.

By the time she gets out and is ready to hit the workforce, her channel is blazing along. Potential employers and publishers see her content out there. When a well-known in the niche asks for someone with social media influence to apply for their job position, or gig, she’s got it in the bag.



Five years down the road, it’s time for your girl to move along. She’s finished at her current company. She still publishes her recipes online, and now she has a blog following, too.

(Listen, a blog is not a diary. It’s an independent version of what we do here on the FB… make posts and publish them. On our website.).

Become an influencer

Content Creator Roadmap to Success

Google picks up the content and indexes it. So your daughter gets found by people who want to know how to make lemon curd, chocolate mousse, the perfect soufflee, cupcakes from scratch and all of these searchable recipes using THOSE WORDS.

So when your girl sees an opp for someone to host a cooking show, or be a paid blog contributor, or work for The Cooking Channel, she jumps.

She says, “Hey, check out my work… she’s got it all in place. She took the pics, she made the videos, she’s got niche-friendly content. She’s lovely, poised, presentable, great speaking voice, talented… she cooks! She’s got it going on!



Becoming an influencer

Become the Influencer. Shake Loose from Your Dependence on a J-O-B

This what I mean about NOT SITTING THERE passively, working for someone else while you remain invisible. If you’ve got mad skills, or if your kids or your friends do, put it out there. We have the INTERNET, you see? Opportunities abound! No ceiling on this.

Get a website! Start a channel! Record the amazing things you create, grow, build.

Grow your list. Share your tips. Write content that helps people. Make ebooks and courses online, and sell them.

When it’s time to pivot, you’ll be ready.

Doooo itt.



Becoming an influencer

Brand Building as an Influencer, Step by Step:

Step 1: Create and collect visual images to build your brand (logo, head shots, promotions, other branding).

Step 2: Order a domain name and legal business name.

Step 3: Order hosting and hook up your website with an admin user so you can create pages and edit from anywhere.

Step 4: Build your website using a combo of copy and images.

Step 5: Sign up for email marketing and set up your main email list.

Step 6: Add lead capture and forms to your website.

Becoming an influencer

Annual Cost of Building Your Web Presence:

Wondering how much you’ll end up paying annually to grow your brand online as an influencer?

As of the year 2025, these are ROUGH EXAMPLES of what you’d likely pay for basic website services to get you going with brand-building online:

  • Website domain: $100 per year (it really depends, but could be as low as a few dollars a month. So let’s say $100 per year which is estimating high.)
  • Website hosting – $200 per year
  • Email Marketing: $200 per year
  • Social media – free, unless you get the subscription only packages.
  • Membership software – more or less $200 per year.

That’s a ROUGH grand total estimate of $700 PER YEAR for all the basics.

Claim all of that as business expenses along with your phone/data plan, internet connection, gas mileage, computer related purchases. etc

Ready for My Best Website Building Resources?

It’s important to go with companies with a high level of trust. I LOVE my web host. They offer the best tools for a self-managed website, and their tech support is unmatched. A real guy answers your emails and helps you. This is unsurpassed!

  • WEB HOSTING – Sign up for MomWebs
  • DOMAIN NAMES – Order them from GoDaddy
  • EMAIL MARKETING – Sell on email, grow your list with Aweber
  • GRAPHIC DESIGN – Create visual branding and document layouts in Canva
  • SECURE PAYMENTS – PayPal.com
  • STOCK IMAGES – Pexels.com
  • GET A DBA – LegalZoom

 



Ready to take the first step as an online influencer?

Reach out for a business marketing quote. We offer website creation services, email marketing setup, brand development, and copywriting.

Email dinagio@dinagio.com.