Wondering how to write bulleted lists that get read, remembered, and drive results? Fact-based articles that you publish online should ideally contain at least a few bulleted lists. Bullets maintain order and structure in your writing. They’re also easy to read, and help with memory recall of information.

Fun fact: there’s a whole technique to writing bulleted lists. Don’t make the mistakes that so many newbies make when writing them. Get the scoop on bullets, below!

Bulleted Lists Blast Your Blog Out Farther on Google

Search engines love bulleted copy in blog posts and on web pages. If it’s your goal to create an information hub online and have your company regarded as an authority, then include bulleted lists in the articles you share on your blog.

Why are bulleted lists favored by search engines?

It’s well known in the world of web marketing that adding bulleted lists to your web articles will help your website get indexed by search engines. Why?

Bulleted lists indicate informative writing.
Bulleted lists break up the content on the page into easy-to-read sections.
Bulleted lists keep your supporting points organized.

What is the purpose of using bulleted lists in your writing?

Bulleted sections look neat and tidy, making it easier for your brain to absorb the information.
Bullets maintain logic and consistent flow.
Bullets stay on point with the topic; or, ideally, they should if they’re well-written.

When is it appropriate to include bullets in your blog and article writing projects?

When you’re listing out key points
When you want to keep the writing informational, not conversational
When you want to improve readability
When you want the writing to present well graphically and be “easy on the eyes”.

When is it not appropriate to include bulleted lists?

In essay writing
In story writing
When it’s overkill (a good, well-developed article will contain full paragraphs of text as well as bullets and sometimes ordered lists)
When you only have one point to make (so you would only have one bullet)
Whenever you intend to write out explanatory or informative details that take several paragraphs to explain

When should you switch to ordered (numbered) lists instead of unordered, bulleted lists?

When the points you’re making need to be organized in a specific order
When you’re writing step by step instructions
When numbering is emphasized (example, Top 5 or Top 10 lists)

Rules to Follow in Bullet-Point Copywriting

Follow the same word structure for every bulleted point in a section so everything flows the same.

If most of the bullets in your section include complete sentences, then make all of the bullets match this format.
Be consistent with punctuation – either use a period, or don’t, for each one.
Decide how many sentences should be included in each bullet. No more than two is advised, to minimize clutter.

Use These Techniques to Craft Perfect Bulleted Lists

Here’s how to write better bullets when including them in your blog post writing projects (or in any writing project).

Keep bullets short and to the point.
Order your bullets in a logical format.
Repeat one sentence or phrasing structure.
Maintain consistency. Example, either all the bullets should contain punctuation, or none of them should.
Avoid colloquial writing. If you want to add playful or clever wordplay, do that in the paragraphs that come before or after the bullets.

Examples of Expertly Written Bulleted Lists

The best way to see a writing technique done the correct way is by example. So take a look at these writing samples of bulleted lists.

Bulleted List Writing, Example 1:

I’m going to the party because:

- I’m bored of staying inside
- I have the perfect outfit
- My boyfriend wants me to go

Bulleted List Writing, Example 2:

Why are some cats not affectionate?

- They may not have been cuddled much by their former owners or in their prior life.
- They may be uncomfortable or in pain due to age, injury or a health ailment.
- They may simply have a more distant or aloof temperament.

How to improve the quality of your writing when crafting bullets?

With practice, you can become a best-in-class crafter of bulleted lists. Here’s your punch list to refer to when writing:

Follow a specific format.
Work on brevity in your writing.
Avoid being too descriptive.
Keep to a simple, consistent sentence or phrase structure.
Read your bulleted text out loud to see how it flows.
Proofread your bullets for consistency.

Struggling to write bullet points, or any other type of content or copy?

Outsource the task to our capable writers. Email dinagio@dinagio.com for a copywriting quote today.

Resources for Bloggers

Whether you’re a seasoned blogger or just starting out, these content creation and monetization resources may come in handy for you. They’re companies I trust, and use in my own online business projects. I hope they help you discover success and prosperity online!

WEB HOSTING – Sign up for MomWebs
DOMAIN NAMES – Order them from GoDaddy
EMAIL MARKETING – Sell on email, grow your list with Aweber
GRAPHIC DESIGN – Create visual branding and document layouts in Canva
SECURE PAYMENTS – PayPal.com
STOCK IMAGES – Pexels.com
GET A DBA – LegalZoom