Thinking of selling courses, but you’re not sure if you’ll have ready buyers? Take notice of these financial projections:
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The global MOOC market was valued at $43.8 billion in 2023 and is projected to reach $411.6 billion by 2030.
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The global online education market was valued at $49.99 billion in 2023 and is expected to reach $324.95 billion by 2032.
Who Buys Courses?
People who are interested in furthering their education.
People looking to develop a skill or master a trade.
People who want to add an income stream and need to learn how.
People who have a problem that needs solving.
People who may be considering a career change.
Your Course Should Provide Value in the Following Ways:
- By sharing in-depth information
- By presenting in an organized format
- By addressing common questions
- By communicating clearly and in a logical fashion
- By providing hands-on learning opportunities
- By assigning homework, quizzes and assessments
- By offering more than one way to learn (visual, oral, written, other)
- By being readily accessible (say, via email or a member login)
- By supplying a variety of learning tools
- By delivering one-on-one and group support as needed
Top Course Selling Platforms
Offer a professional quality course in one, some, several or all of these selling spaces:
- Your own website or blog
- Via email autoresponder
- As an ebook download
- In a private group on social media
- Via a private-access platform, like Ruzuku or Teachable
Course Creation: Where to Start
MS Word or Google Docs serve as an ideal course-drafting area. You can outline the topics, chapters, and lessons of your course, from wherever you happen to be.
- Format your course in Canva which makes it easy to add images, journal pages, planner pages, goal sheets and other extras.
- Upload to your chosen digital selling platform
Developing a Sell-Ready Course
When you sell a course online, you’re basically providing instant access to file downloads. Delivery may be timed, to space out and pace the course materials in a way that makes sense and won’t overwhelm your students.
Types of files you might share: PDF ebooks, .JPG Images, Video links to tutorials, a password to connect with a Live speaker; Google or MS Word docs for writing assignments; Google or other types of surveys and questionnaires; other.
Market Your Course
- Market your course by publishing related content online to get the word out.
- Use your website or blog as the home base for all course-related articles you write. Share the links on social media. Make sure you have lead capture set up so you can market the course later.
- Offer a white paper or mini e-guide to serve as an opt-in gift to grow your list of potential course-buyers.
- Upsell your comprehensive course that might share things like journaling exercises, quizzes, infographics, video tutorials, slide shows, take-home assignments and other elements.
- Launch an affiliate program and invite friends to refer students to sign up.
Course Writing – Approach
First, we’ll discuss the topic of the course.
I’ll create an outline of chapters and lessons if you’ve not already done so.
Phase 1 is drafting the written materials.
Phase 2 is gathering images.
Phase 3 is setting up the automation.
Phase 4 is finalizing all materials.
Phase 5 is uploading all files.
Phase 6 is marketing and the launch.
Course Writing Services – Pricing
It’s more challenging to quote a flat rate on course creation. Many details factor in, including who writes the first draft, whether any or most of the content is pickup, how many drafts there will be, and who (possibly a different service provider) will handle the logistics of setup and send (ideally, you’d have a team working for you on all of this).
Contact me for a quote.
Include basic details about your course such as your business name, the niche audience, topic, lessons you’d like to cover, target launch date and other important information.