Direct response copywriting requires the following: acute awareness of the target audience, and a strong persuasive argument. Direct means your goal is to spur the reader into action.
Direct Response – No-Fail Method
AIDA – attention, interest, desire, action – use the power of words to run your reader through this thought process, and you’re on your way to making sales by way of copy that converts.
- Hook them with a head-turning opening line.
- Present the problem that they’re all-too-familiar with, and anxious to solve.
- Brief the reader on your product or service – what it solves, how this works.
- Cover the features (tangible deliverables) and benefits (intangible deliverables)
- Call the reader to instant action. You might ask them to phone you, reach out via email, sign up, or purchase.
The Power of Persuasion: Direct Response Hits Hard
Direct response copywriting hits the hardest of all types of copy – some even have funny names for this, like the gut-punch writing voice. Below, find some smart strategies to toss into your direct response copywriter bag ‘o tricks:
- Your headlines pull hardest.
- Use active voice.
- Write with energy.
- Say more in less words.
- Avoid repetition – this is not the web, keywords aren’t needed in print ads.
- Include lists and bullets where it makes sense to do so.
- Deliver a powerful call to action with a link or form to sign up NOW.
Direct Response Copywriting – Pricing
We bill at $70 per hour. Expect your quote to be tailored according to your needs, length of the piece, number of drafts anticipated, and other aspects of your project.
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