Hey, marketer, quit messing around. Write better web copy. Convert more sales. Here’s how.
- Add keywords to the title, meta description, tags, and H1, H2 etc headings
- Use active voice.
- Choose energizing verbs.
- Break up long sentences into two.
- Write to a rhythm.
- Hit return after every 2 to 3 lines.
- Add bulleted and ordered lists.
- Finish with a call to action.
- Add your link or signup form.