Paid subscriber content is the term used for information shared with people who sign up for our memberships. If you’re a new-generation content creator, you may have some questions about this.

Who’s going to pay for exclusive content from you?
What will they find value in receiving?
How will your paid content deliverable differ from the free content you already offer to your free subscribers?
What can you share that will keep your paid subscribers happy and engaged with you?

We’ll seek and find answers to these and more questions about paid creator content, below.

Get ready for the crash course. Paid creator content will be blowing up the social platforms, and filling up inboxes all over the world, with content gifts from special creators like you. Will you be ready to deliver? Let’s make sure of it. Read on for tips and help.

Wow! You Have Paid Subscribers. They Want Content. OMG, What Now?

There are people paying to hear from you. What a great feeling! Your subscriber base is growing, and they’re looking to you to guide them. But now, the pressure is on.

Each week, you must come up with something fresh and original to wow them. You need engaging content that will keep them active as a paid member of your website.

As a content creator, this can seem overwhelming. You were already creating to inform, entertain or amuse the masses. Now you have to kick it up a few notches to justify what paid subscribers are getting, that free subscribers aren’t.

Paid subscriber content doesn’t have to be as hard as we make it.

Here are a few smart ways to think of your subscribers – the people who send money in exchange for tips and advice from you.

They’re just as busy as you are. So when you present them with fresh content, you really want it to zone them right in.
You want their attention. Your short-term goal is to get your exclusive subscribers or paid members to stop what they’re doing for just a moment, sit up and listen to what you have to say… then sign up for more.
You hope to connect with them. Your long-term goal is to hopefully convert them to customers, partners, or something that yields.
The tie is easily severed. Your subcribers love you (who wouldn’t?) but they also love their money. It won’t take much for them to drop off the VIP list. But it also won’t be that hard to get them back. You just have to know what advice they’re wishing for the most from you… and then trickle it to them, session by session.
They have problems. You can solve ’em. Your subscribers face specific challenges. They have questions. Isolating what these are will help you crank out content that teaches them how to do like you do.
Their time is limited. Your subscribers don’t have very many minutes to spare. Your content should be simple, something they can focus on briefly, then go back to living their lives.
Your tips are power pellets for them. Feed them ideas, one at a time. Paid subscribers love it when you go a little deeper with what’s already there. Make it specific, and you’ll really connect in a strong and positive way.

What types of memberships are people paying for these days?

Email marketing memberships. This is where your peeps pay to get on an exclusive list, and then you email them special insider tips and tidbits. Get tips on this from MailerLite
Social media memberships. Something new that Facebook, Instagram, YouTube and other platforms now offer, is the option to pay a flat fee (set by you) and get exclusive access to members-only content.
Exclusive blog content for paid subscribers only. WordPress offers a “paid subscriber block” plug-in to make this easy.

Create paid subscriber content quickly and efficiently: use the Q&A format.

Q& A Content. Easy setup to knock it out of the park. Ask a question, then answer it as best you know how.

Keeping a Q&A swipe file affords you a wellspring of ideas to pull from at a moment’s notice, and present to your paid subscribers. How to do it? Just ask people what they want to know.

Let’s say you’re a coach who runs Lives. Or you’re a trainer, teacher, or consultant, and you host classes or workshops.

After your next event, conduct a breakout session. Spend 15 minutes discussing the biggest challenges your members face. Write down what they ask you, or what they describe as their issues.

Throw out a group Q&A

In your Facebook group, post a Q&A area where members can stop by a post and drop their biggest question(s) or problems they face as related to what you offer.
Keep a Google doc to copy and paste the questions from one spot to the Google doc.
Each week that your scheduled live or your planned email send approaches, break out the list of questions.
Choose one, and write about how to address the issue, in 5 to 7 clear and well-supported points.

Hit me with some paid subscriber content ideas for your biz!

What will you feed the content monster today? Ideas to consider…

Step by step written tutorials
Informative videos that teach a skill
Exclusive savings
Coaching sessions and packages
Free product samples
Exclusive designs
Private label and commercial-rights products to resell
Email challenges
Exclusive, private member content
Tools and resources
Digital products like ebooks and email courses
Coaching calls and email sessions
Group workshops

And more!

Examples of paid subscriber content by niche…

Since paid content deliverables can vary so widely, let’s take a look at different niches for ideas…

You’re a marketing coach whose clients book hourly sessions. Your paid subscribers get done-for-you digital product templates to use their businesses.

You’re a cosmetologist who publishes make-up tutorials. Your paid subscribers get special discounts on branded cosmetics and makeup tools.

You’re a fine artist. Your free subscribers get to see snapshots of your latest creations. Your paid subscribers get mini step-by-step art tutorials on video.

You’re a yoga instructor who teaches classes. Your free subscribers get short, explanatory video content that teaches yoga poses and techniques. Your paid subscribers get full yoga sessons on video.

Do you need help developing paid subscriber content?

I’ve worked in online business since 2003. I can help you tap in to what your paid subs want to hear and learn about. There is no “cookie cutter” answer or recyclable formula.

Your content creators will respond positively to content that is uniquely YOU… that’s why they follow. So let’s pull out the best of what you have to offer, and organize it into a cohesive, content sharing strategy to keep your paid subscribers riveted on you, and engaged with what you share.

Contact Dina the Copywriter

Email dinagio@dinagio.com for an email consult on how to create paid subscriber content that keeps your fan base growing, and your bank account well fed.