My writer friends and I will write your content. Highly vetted.
1. Reads through any and all existing communication that the client is currently happy with. For instance, if the client keeps a blog, you can read through old archives to get a feel for the client’s writing voice, values, etc. 2. Brushes up on the target audience to understand what they’re most …
There is no hidden secret to writing great copy for the web. All that you need to know is already before your eyes. After you read this article, go visit your favorite web hangout and take a good look around. Chances are you’ll begin to notice some of the characteristics …
People sometimes approach me asking why their website’s copywriting doesn’t convert more sales. They’re nervous, and rightfully so. After all, who wants to be told that their site needs a complete copywriting overhaul that could cost them thousands of dollars? Some of my clients seem surprised when I tell them …
So you’re toying with the idea of hiring a copywriter? This is a GREAT idea, and I’m not just saying that because I am a copywriter. However, the flip side of this is… you kinda figure maybe you’ll do the writing by yourself. Am I right? Allow me to convince …
The first, very necessary step in getting your business website up and running is to write all of the basic (static) pages. These are the pages that appear in the top or main navigation. They are called “top level” pages. Your top level website pages can include but are not …
You need articles to be found! Why? The more niche-specific content you publish, the more you drive traffic from search engines. The more you build a case for your expertise, the more you’re likely to get and keep customers. Let’s say you run a farmer’s market. To drive traffic to …
