You spent time creating a great video for your business. You planned the topic, shared your expertise, and gave your audience truly valuable info. But what happened next? Your video surged, soared… and then dropped out of sight.
The good news is, the story of your video content is far from over. Today we’ll discuss how to turn videos into blog posts.
Make that video you worked so hard on fly high for its second act.
We’ll cover just how EASY it is for your video to become a high value blog article that builds credibility and attracts targeted traffic for your business.
- Observe Traffic Patterns
- From Video to Blog Post
- Your Next Blog Article is Coming
- Reach the Readers Not Just the Auditory Learners
- Embed the Video into the Post
- Offer Multiple Learning Formats
- More than Copy/Paste
- Find Your Focus
- Keywords are Key
- Add Depth
- Save Time
- Online Home of Your Business
Video Content Traffic Patterns
For many business owners, videos posted on the platforms have a short window of visibility. Views surge initially, and you might get some positive attention. But you’ll tend to see your video rising into a high arc of exposure that falls rapidly.
Next, your video gets buried under newer content, seemingly at a much faster rate than it will take you to create the next really good one.
For a hardworking content creator like yourself, that means your helpful tutorial, interview, podcast episode, or educational video ends up sitting quietly on YouTube or Facebook.
Your video seems no longer able to connect with the people who can use and benefit from your good advice. But yet, that content need not stop working.
From Video to Blog Post… Let’s Go
One of the most effective ways to extend the life of your videos is to transform them into SEO-friendly blog posts on your website.
How do you do that?
- Transcribe
- Edit
- Format
- Optimize
- Add visuals
- Insert CTA
- Publish
By turning your existing video content into a detailed article, you create another opportunity for potential customers to find your business through search engines.
Your Video Content May Already Be Your Next Blog Article
Many business owners believe they need to constantly create brand-new content to sustain brand visibility. But not only is starting from scratch every time not practical… it’s exhausting.
The reality is that you may already have valuable content waiting to be expanded. Take a good look at some recent videos you’ve posted. What topics have you covered?
Maybe your video catalog looks something like…
- Answers to common customer questions
- Helpful tips and tutorials
- Industry advice
- Behind-the-scenes information
- Product demonstrations
- Client success stories
- Explanations of your services
What you may not have realized is that you have some fantastic content gems right there in your video archive, just waiting to emerge in a new form.
All of this great advice you’ve shared can very easily transcribe into written blog articles.
Remember, the goal is to stretch your reach even farther. Repurposing videos into blog posts will help attract people who are searching for those topics online.
Word Nerds and Search Engines Will Love the Written Version of Your Video
A video is a great way to connect with your audience, yes. But remember that not everyone is a watcher – some prefer to read. And the words you post on your website do double duty as a search engine attractant as well.
Every time you transform a video into freshly written blog content, you’re giving search engines more information about what you do and who you help.
Don’t Just Write. Embed Your Videos into Blog Posts, Too
When your video lives only on a third-party platform, your audience has to find it there. But when you embed your video into a blog post on your own website, you create a central resource that combines both formats.
And, shhh… don’t tell anyone I told you, but search engines favor websites that go all in with their content.
Thus, if you emphasize the “who’s behind this video content” by embedding the video into a blog post where the article equivalent of that video also lives… you’re going double the distance with your content, with half the effort and in half the time.
Multiple Learning Formats Say “Authority Site”
Even better… written blog content that includes a matching video embedded right in with the text satisfies even more goals to position you as an authority.
You’re publishing content that meets a need for more than one type of learner. And the web gods generally smile upon such a gesture.
Think about how many more options you’re providing to your site visitors who want to learn, when you do this.
- They can watch the video.
- They can read the article.
- They can skim the sections that answer their questions.
This creates a better user experience and gives your website more opportunities to provide useful information.
Your website becomes the place where your expertise is organized, explained, and connected to your services.
Turning a Video Transcript Into a Valuable Article Takes More Than Copy and Paste
If you’re looking to turn video content into written words, you’ll probably first think about transcribing the content. You’d have to hit play, place hands on the keyboard, and start typing (or use a tool that transcribes the text for you).
However… it doesn’t stop there, not if you want your blog to be primo quality.
A common mistake some make is to take a video transcript and publish it as a blog post without making any changes.
While the information may be helpful, transcripts are meant for spoken delivery. Think of a Powerpoint presentation. Your video probably works for that purpose, but not as an in-depth written tutorial.
To capitalize on all of the good information you’ve compiled, and make it work to get your site found, you need an additional strategy that’s informational in nature.
The goal: really beef up the key points of your video… maybe even add some sides and mashed potatoes, for a well-balanced written content presentation that eats like a meal.
Key Focus Areas for Your Article
When transcribing your video into an article and then readying that article for blog publishing, here’s what to focus on:
- Article structure
- Pertinent details
- Proper written voice
- Article-friendly formatting
- SEO-facing features
That means your “video that becomes a web article” should be…
- Organized with clear headings
- Written in a natural reading style
- Expanded with additional information
- Structured around questions your customers are searching for
- Connected to other relevant pages on your website
The goal is not simply to duplicate your video. It’s to create a complete resource that provides more value than the original recording.
Keywords are Key. Find the Right Ones for Your Video Content and Blog Post
Your video topic may not always match the words your potential customers type into Google. For example, a business owner may create a video called:
“Things I Learned After Starting My Business.”
But someone searching for help may type:
“How to avoid mistakes when starting a small business”.
The information matches closely, but the search intent is different.
A keyword-focused blog post helps connect your expertise with the questions people are already asking.
So when you tailor your existing video content to become a blog post that reaches both humans and search engines, make sure to add:
- A stronger article title
- Search-friendly headings
- Related keyword phrases
- Frequently asked questions
- Supporting sections that expand on the topic
Your video provides the knowledge. SEO helps people discover it.
Adding More Depth Makes Your Content More Valuable
The best blog posts are not just summaries of videos. They expand on the topic.
Additional sections can include:
Common Questions
What else might someone want to know after watching the video? Adding answers to related questions can help your article become a more complete resource.
Examples and Real-Life Applications
Examples help readers understand how to apply the information.
Additional Tips
A video may cover the main ideas, but a blog post allows you to provide extra details, recommendations, and resources.
Internal Links
Your article can connect readers to other helpful pages on your website, including your services, products, and related blog posts. This helps visitors explore your site while helping search engines understand your content structure. (If you need help with this, we offer professional blog writing, editing and posting services.)
Repurposing Video Content Saves Time
Creating consistent content can be challenging, especially for small business owners who are already managing clients, operations, and daily responsibilities.
Repurposing your existing videos allows you to get more value from the work you have already completed.
One video can become:
- A blog post
- An email newsletter
- Social media posts
- Frequently asked questions
- Website content
- Educational resources for customers
Instead of constantly starting from scratch, you can build a content library from the expertise you already share.
Your Website Should Be the Home of Your Business
Social media platforms and video platforms are valuable tools, but your website is the place you own.
A searchable blog gives your business a long-term content asset. A helpful article you post there can continue attracting visitors long after the original video was published.
When your videos and blog content work together, you create a stronger online presence:
Your video builds connection.
Your article builds search visibility.
Your website brings everything together.
Need Help Turning Your Videos Into Blog Posts?
If you have videos, webinars, podcasts, interviews, or educational content that could become valuable website articles, I can help transform that content into SEO-friendly blog posts.
I’ll help organize your ideas, identify content opportunities, create a reader-friendly structure, and turn your existing knowledge into articles designed to support your website goals.
You already created the content. Now it’s time to make it work harder for your business. Contact us for a video-to-blog-post project quote today.