Written With Love and Care
Brand messaging helps businesses clearly communicate who they are, what they do, and why their audience should care.
Strong messaging creates a foundation for websites, marketing materials, sales content, and customer communications by turning ideas into clear, memorable, and meaningful words.
Below, we’ll explore brand positioning, value propositions, messaging strategies, website messaging, and techniques for creating communication that connects with the right audience.
Whether you’re building a new brand, refining your company’s message, or looking for professional copywriting support to clarify your voice… this is the best place to learn from the pros.
Don’t underestimate the power of sensory cues to jog memory. I got to thinking about this recently while reflecting on all the jobs I’ve ever had over the course of my working life. I was able to recall a phone number of a former customer that I dealt with in …
Break Your Dependence on Employers for Income and Your Worthiness as a Human Being So someone you know wants to become an influencer. And let’s say it’s your pretty daughter, she’s in her late teens or early 20s, and she’s learning culinary arts. She starts a baking channel on the …
Storytelling in Marketing: How Brands Use Stories to Connect With Customers Have you ever noticed that the advertisements, websites, and brands you remember most often have one thing in common? They tell a story. A list of features might explain what a product does, but a story helps people understand …
The economy has taken a hit. What’s a life coach or business coach to do? You want to keep profits rolling in, and of course you want to help people. If you REALLY want to make that connection, then make your readers see herself in your words. Hold up …
You’ve probably heard the term “writing voice”. What does that mean? What does the voice of your business have to do with your sales? Just like you, your business will have a unique personality. It could be the same as your own personality… but maybe not. But before we can …
Working for a new client, and you’re trying to become familiar with the voice of their brand? It’s always a really good idea to practice and perfect the company voice when writing on behalf of someone else. And if they don’t already have an existing voice of their business, it …
